Traditional marketing and Public Relations techniques that do not embrace the the new Digital Online marketing approach are fast becoming obsolete. The current business environment is craving for a new direction, a direction that gives them a much better return on investement for their marketing spend, in our document titled 'What is Social Media'. We covered several statistics that show why SME's must start to embrace the new paradigm in Online Digital Marketing, the Social Media Platform.

The main objectives of marketing and Public Relation companies is to ensure that a clients brand is presented to existing and new customers in the correct manner and that as the product range changes, this is presented in a slick clean and polished way.

Moreover it is always good to illicit comments about proposed changes to existing products and also offer cheap or even free products as part of a new product launch. All of this can have an amazing impact on the organisations new and existing clients.

The fact is that in the new Online Digital market place these users will be found in Social Media networks and therefore it is now paramount that all SME's have an integrated approach to implementing the Online Digital market place including integration between the Website, the clients integrated Blog and the Social media platform.